REI Reply is an investor-focused operating system built specifically for lead response, follow-up, and deal organization. While a traditional CRM just stores your leads, REI Reply actively works them.

It combines inbound and outbound calling, SMS text messaging, missed call text back, and AI voice assistants into one centralized platform so you never lose a deal to slow response times.

REI Reply is designed for real estate investors who have active lead flow and need consistent follow-up without hiring more staff. It is the ideal system for wholesalers, fix-and-flippers, buy-and-hold investors, and acquisitions teams running PPC, SEO, cold calling, or SMS outreach campaigns.

No, REI Reply is not a lead provider or a marketing agency. It is the conversion engine that sits between your marketing and your deals. We help you close more of the leads you are already generating by ensuring instant speed-to-lead and relentless automated follow-up.

However, your $99 subscription does include access to verified motivated seller data through REI AI Leads to help fuel your campaigns.

Not at all. REI Reply is built to reduce overwhelm and eliminate the need to juggle multiple apps. The goal isn't more tools—it's fewer decisions and less manual work.

Plus, we provide unlimited Zoom onboarding and the best support team in the space to make sure your system is set up correctly from day one.

REI Reply is $99 per month for full platform access. This covers the software, core features, and unlimited users, websites, and pipelines.

Because calls, texts, and phone numbers are delivered through telecom carriers, there are additional usage-based carrier costs. These are standard pass-through fees, meaning you only pay for what you use, and every charge is fully transparent in your billing dashboard.

There are no hidden fees, surprise markups, or mystery charges. You pay the flat $99/month platform fee plus your itemized carrier usage for calls and texts. Unlike other platforms, we do not force you into expensive pricing tiers as your contact list or team grows.

REI Reply features an advanced AI Employee that can handle initial conversations and qualify your leads 24/7. When enabled, the AI can answer inbound calls, capture lead details, handle basic objections, and route only the high-intent, motivated sellers to your acquisitions team.

It can converse naturally in over 70 languages and even clone your voice for ultimate brand consistency.

If you miss a call, REI Reply’s automated missed call text back feature instantly fires a customizable text message to the lead. This ensures you get first contact fast, every time, preventing the seller from calling your competitors while you are busy.

Yes. REI Reply centralizes your tech stack by replacing fragmented tools. It handles your CRM database, inbound/outbound dialer, SMS texting, email follow-up, contract automation (DocuSign Killa), and internal deal notes all in one place.

Every conversation and call recording is logged on the lead timeline for perfect context during team handoffs.

To maximize SMS deliverability, REI Reply includes Spintax and a Humanizer tool. Spintax rotates words in your messages so you aren't sending the exact same text repeatedly.

The Humanizer adds natural delays between messages (e.g., 89 seconds, then 248 seconds) so your outreach mimics human behavior, protecting your sending reputation and keeping your delivery rates high.

Yes! With our built-in DocuSign Killa feature, you no longer need to pay $300-$600 a year for third-party signature software.

You get ready-to-use templates like Assignment Contracts and Purchase & Sale Agreements that auto-fill with your deal info and can be sent for e-signature directly from your pipeline with one drag-and-drop motion.

Yes, and we do it for free. Our team will help you get A2P approved fast and easy. We guide you through the registration process to ensure your texts are compliant with carrier rules, which protects your sending reputation as you scale your business.

Yes! If you don't have a website, our team will help you get one up and running so you can pass registration. If you don't have an LLC, we'll help you register as a sole proprietor. We handle the headaches so you can start texting your leads.

REI Reply is built to reduce overwhelm, not add to it. For solo operators, our automations and AI take over the repetitive outreach, tracking, and follow-up. This allows a one-person team to operate with the speed and consistency of a much larger acquisitions department.

If you do not have any lead flow and no immediate plan to generate leads, REI Reply might not be the right fit just yet. Our platform shines when you have leads coming in and speed-to-lead matters. When your volume picks up and you need a system to stop deals from slipping through the cracks, we will be ready for you.

We pride ourselves on having the best support in the real estate space. Your $99/month subscription includes unlimited Zoom onboarding, access to our GHL Diamond award-winning 35+ person support team, and a custom GPT to guide you when you need help. We've helped over 35,000 real estate professionals succeed since 2020.